Sanvo Product Strategy Elevation

Company: SANVO Fine Chemicals

UX Design · Product Strategy · Creative Direction

Work in Progress · 2026 Release

As a Chinese chemical industry leader listed on the Hong Kong Stock Exchange (HKEX: 0301.HK), SANVO’s digital presence suffered from a fragmented brand identity and outdated industrial visuals. My mission was to lead a Comprehensive Brand Transformation, elevating the brand for the domestic market upgrade by unifying UX Strategy and Creative Direction.

OVERVIEW

The Integrated Strategy

  • Information Restructuring (IA): Streamlining complex logistics into a scientific Bento Grid matrix for high-efficiency information capture.

  • Visual-UX Synergy: Combining Swiss Style minimalist UI with Directed Photography to replace generic industrial tropes with an authentic, "Deep Tech" narrative.

  • AI-Enhanced Workflow: Leveraging LLMs for "Copywriting Surgery," distilling dense corporate text into concise, user-centric headlines.

The New Face of Industrial Authority: Deep Tech & Directed Aesthetics

Establishing a definitive "Deep Tech" visual language for Sanvo (HKEX: 0301.HK). We moved beyond generic industrial tropes by integrating oversized typography, official certification anchors (CNAS),
and custom-directed, cinematic photography to capture the essence of "Science for Good." This hero section sets the tone for a high-trust, future-forward brand experience.

Core Experience Modules

The Challenge: Decoding Decades of Industrial Data

The core task wasn't just a visual refresh, but a massive structural overhaul. Before a single pixel was drawn, I restructured the fragmented narratives of 9 complex product lines and 7 global manufacturing bases into a scalable Information Architecture (IA). This map represents the transformation of dense corporate data into user-centric navigation logic.

UX Strategy: Progressive Disclosure for Massive Scale

To manage high-density logistics data without overwhelming the user, I utilized a Progressive Disclosure strategy. The main interface employs a clean Bento Grid matrix for quick scanning, while interactive drawers (Web) and intuitive bottom sheets (Mobile) reveal detailed specifications only on demand, significantly reducing cognitive load.

The System: A Scalable, Decision-Driven PDP Template

A modular Product Detail Page (PDP) designed for diverse chemical lines. It integrates directed product photography for immediate visual clarity, a "Tech Dashboard" for
quick spec scanning, and elastic auto-layout usage guides. This component-based approach ensures consistency and scalability across hundreds of SKUs.

[work in progress, more updates coming soon - 02/2026]

Art Direction & Photography:
Elevating Industrial Aesthetics

To break away from traditional "aggressive" marketing, I directed a custom photoshoot to redefine the brand's visual tone.

  • Authentic Storytelling: Replacing stock photos with custom-shot imagery of manufacturing processes and product applications to ensure an honest brand experience.

  • Cinematic Technicality: Using a "Deep Tech" color grade—balancing Sanvo’s iconic Red with cool, industrial grays—to create a sense of precision and future-readiness.